It's all about trust
77% of people rely on reviews* before they buy online. So here are a few of mine:
Jude is not only a brilliant copywriter but is also a pleasure to work with. She brought her experience of marketing, writing and brands together to help us create our brand tone of voice. And has evolved with us as the brand has evolved. She is a brilliant wordsmith who delights in creating exactly the right communication. I couldn't recommend her highly enough.
Creative Director, Blue Marmalade London
I have twice been lucky enough to be able to work with Jude. The first time was in 2010 when I ran PayPal’s UK-wide annual brand campaign. She wrote four amazing characters for us, based on just one photograph of each of them. She dreamed up their lives and passions, found their voices, and wrote their tweets, Facebook posts, radio ads and consumer emails. Each character delivered a story woven through print, digital and social media over our six-week campaign. Her copy cleverly and humorously described compelling reasons to use PayPal, and helped us shift the profile of the brand into social media for the first time. The second time we worked together was at my start-up, Here & Now, in 2015. Jude deployed her clever copywriting to help me simplify our business plan and then express our brand to investors, business customers and consumers. Jude is bloody funny, very clever, hugely supportive and imaginative. She is one of those rare people who gets the job done really well, with minimal fuss, complete professionalism and a light touch that makes you think it’s easy even when you know it definitely isn’t. I love working with her and I’ll do it again as soon as I can because she makes me look good.
Commercial Consultant, Rule of 72 Ltd.
*A survey of 2,000 UK consumers by Trustpilot found that three out of four British shoppers (77%) consult online reviews before buying online, so clearly reviews are still incredibly important for driving conversions.