faultless
communication
Clarity to do all the things that will make a difference.
And none of the things that won't.
Sales funnels, strategy and building a bridge to your customers
I bring my strategic marketing expertise to everything I write. Communication is a bridge between our business and our customer. The best product in the world won't sell if your customer doesn't understand what it does for them. If you can use a copywriter, you'll get a human-first result that really builds that relationship with your customer at every opportunity. Which is the point.
Website
The 7.11.4 rule describes how we make significant buying decisions. 7 hours of research, 11 touchpoints, 4 platforms. So your website might be the way customers buy, but also how they research and how they look for inspiration. It has to work hard and your messaging needs to be clear. I work with you to identify everything your customer needs to know in order to buy from you.
Jude is not only a brilliant copywriter but is also a pleasure to work with. She brought her experience of marketing, writing and brands together to help us create our brand tone of voice. And has evolved with us as the brand has evolved. She is a brilliant wordsmith who delights in creating exactly the right communication. I couldn't recommend her highly enough.
Helen White, Brand and Product Director. BAM
Business Reports
Pulling together business reports requires a writer who can collaborate with all the internal and external contributors, and manage stakeholder sign off. As an example, I've written the impact reports for BAM. The challenge is to take complex information and make it easy for the lay person to read without dumbing down.
Blog posts
Blogs are an incredible way of demonstrating your experience, expertise, authority and to build trust. These are all the things your customer needs in order to buy from you. They are also all the things Google looks for so essential for SEO. When you pull a blog strategy together, you want to make sure you're focused on exactly those things - if it's not for the customer, why are you writing it? Let's create a meaningful set of blogs that are designed to help your customer choose you.
Video Scripting
Part of your content plan may well include videos - this is a good idea as I write about in my blog Content Must Engage In 8.25 Seconds or Less. I bring my experience of writing comedy sketches to my video scripting. The thing with funny sketches is they have to be extremely tightly edited. You can't get in the way of the joke. The same is true for content and social videos. You have to get in, get your message across and get out. If you want an example of what I mean, here's a promotional video I wrote for HATC.
Internal Communication
If it's worth saying it's worth saying with clarity and commitment. This is never more true than with your staff and internal customers. But just because you've issued the newsletter doesn't mean your staff have read it. I was responsible for internal communication across the entire Shell UK retail network. Every promotion relied on staff understanding and delivering it - so I know the difference getting it right makes. Let's work out how your staff engage with company updates and make sure they are hearing and acting on what you're sharing.
Jude worked with our new customer profile and value statements to create the tone of voice for our consumer websites. She wrote the English website for us and then created a tone of voice guide so that we could ensure consistency across our entire European network in all languages. We were delighted with the work she delivered, it was exactly what we needed.
Angela Penas Rios, Group Director of Brand and Website. Sector Alarm
Brand tone of voice
Tone of voice is simply how you translate your brand to the page. How do you want to come across to your customer? Warm and witty? Informed and professional? I'll work with you to create a voice for all your communications that engages your customer. And, if you need it, I'll train your communications team to use the new tone of voice in all they do.