July 4, 2020

I’ve seen so much debate across LinkedIn. These are tough times, this is not the time for the hard sell.

What was appropriate before is not appropriate now.

Every time I’ve seen these thought pieces I’ve thought… why?

It’s never time for the hard sell.

If your product or s...

January 24, 2020

If I had a penny for every time someone asked me if I write SEO friendly copy, I’d have spent even more money on chocolate. SEO is the holy grail for many businesses. And copy matters. But so do a lot of other things. Here’s what you need to get right with your copy an...

October 28, 2019

I’m going to make myself unpopular by not giving you the answer you’re looking for. But don’t worry, I’ll make up for it all with a really good alternative.

Can you outsource your social media? Yes. Ish. You can certainly have someone create the posts and do the schedul...

November 8, 2018

In anticipation of The Great British Business Show at Excel next week, this one’s for the small business owners out there.

If you run your own business, you’ll know that the balance between spending time and spending money is hard to strike. When you start out you have...

August 29, 2018

I’m currently preparing for the final round of the Kingston Business Exellence Awards. I’m a finalist in the Best SME category. I won’t lie, I was thrilled to find out I’d been selected.

Winning would be wonderful. It would be good for business and a real coup for...

July 24, 2018

I work for Business Clan, an amazing, multi-award winning agency who provide all the services SMEs struggle to do for themselves. There's copywriting of course! But also social media, marketing, accountancy, legal and HR services. They really are a one stop shop which...

August 3, 2017

Earlier this year I was listening to George Michael on Dessert Island Discs. The programme was a repeat to mark the fact that the singer had recently died on Christmas Day. 2016 was noted for its celebrity deaths, but that did not diminish the shock I felt on hearing a...

May 19, 2016

Isn’t modern technology great? It saves so much time and money. But what’s the real cost?

 

As I stand at the supermarket checkout scanning my own shopping, packing it and then hailing an assistant to reset the machine because of that inevitable unknown item in the baggi...

Please reload

Featured Posts

The lies we tell

August 3, 2017

1/2
Please reload

Recent Posts

July 24, 2018

August 3, 2017

Please reload

Archive
Please reload

Search By Tags
Please reload

Follow Us
  • Facebook Basic Square
  • Twitter Basic Square
  • Google+ Basic Square

© 2023 by SociaLight.

Proudly created with Wix.com

  • Facebook Social Icon
  • Twitter Social Icon
  • LinkedIn Social Icon

Let's be social...