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    faultless
    copywriting

    'The best copywriter I've ever worked with. By a country mile' Helen White, Head of Brand, BAM

    CV19 is no time for the hard sell. I have a problem with that sentence.

    CV19 is no time for the hard sell. I have a problem with that sentence.

    I’ve seen so much debate across LinkedIn. These are tough times, this is not the time for the hard sell. What was appropriate before is not appropriate now. Every time I’ve seen these thought pieces I’ve thought… why? It’s never time for the hard sell. If your product or service needs a hard sell then you’re either not selling it to the right people or it’s not the right product. That’s always been true. People only buy things to improve their lives (I’m not saying people don
    Featured Posts
    The lies we tell

    The lies we tell

    Physician, heal thyself

    Physician, heal thyself

    Recent Posts
    CV19 is no time for the hard sell. I have a problem with that sentence.

    CV19 is no time for the hard sell. I have a problem with that sentence.

    SEO. It's not rocket science.

    SEO. It's not rocket science.

    How to make myself unpopular (aka Can you outsource your social media?)

    How to make myself unpopular (aka Can you outsource your social media?)

    When is it time to hire a copywriter?

    When is it time to hire a copywriter?

    It's the taking part that counts

    It's the taking part that counts

    Stop talking!

    Stop talking!

    The lies we tell

    The lies we tell

    Leave it to the experts...

    Leave it to the experts...

    Physician, heal thyself

    Physician, heal thyself

    IWD and my talk to the KU Enterprising Women

    IWD and my talk to the KU Enterprising Women

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