CV19 is no time for the hard sell. I have a problem with that sentence.

I’ve seen so much debate across LinkedIn. These are tough times, this is not the time for the hard sell. What was appropriate before is not appropriate now. Every time I’ve seen these thought pieces I’ve thought… why? It’s never time for the hard sell. If your product or service needs a hard sell then you’re either not selling it to the right people or it’s not the right product. That’s always been true. People only buy things to improve their lives (I’m not saying people don’t have an odd idea of what will improve their lives, from time to time, but that is their intent). Whether they’re buying a tin of beans from the corner shop, a Lexus or a lino for the bathroom, they’re trying to improv

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