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I’ve worked with kitchen table start-ups through to FTSE100 corporations covering sectors including finance, technology, oil and gas, retail, travel, grocery, general merchandise and luxury goods.


These are a few of the businesses I’ve worked with providing communications, content and/or copy services. Read a few of my client stories below:

Client stories: How to write a compelling social media campaign

The brief:

The client wanted a campaign across social media that would demonstrate their mass appeal and coverage and ease of use. In line with the brand, the campaign was to be witty and smart. I was given four pictures and asked to create the rest. 

My approach:

This was a joy of a job because who doesn't love spending their day writing witty, funny social media posts! But funny can be tricky - you can't be too cool for school. At the same time, naive or twee will really undermine your brand. The trick was to create characters with real personality so that all the humour came from their interaction with the world I created around them. It was fun. And that was important - I didn't focus on the simplicity of the payment method. That came across when you engaged with characters. They enjoyed life. The payment service simply made it easy for them. 

The happy customer: A testimonial

"I have twice been lucky enough to be able to work with Jude. The first time was in 2010 when I ran PayPal’s UK-wide annual brand campaign. She wrote four amazing characters for us, based on just one photograph of each of them. She dreamed up their lives and passions, found their voices, and wrote their tweets, Facebook posts, radio ads and consumer emails. Each character delivered a story woven through print, digital and social media over our six-week campaign. Her copy cleverly and humorously described compelling reasons to use PayPal, and helped us shift the profile of the brand into social media for the first time.

Tara Benson, Marketing Director, Clearpay UK

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