Let me tell you a story...
We’re all storytellers. We tell hundreds of stories a day – we tell our partners about how our sales pitch knocked it out the park. We regale our friends with our 'awful night we missed the last train'. story. We draw them in with our struggles and inspire them with our successes.
The stories we choose to tell and the way that we choose to tell them - they're part of who we are.
Marketing is no different. It’s no different.
Whether it's a tweet or a brochure, tell your customer a good story and you’ll grab their attention (even if you’re selling a boiler widget). Understand your customer and how they can tell their own story better and you’ve got a sale.
SEO. It's not rocket science. A quick and excellent guide to improving your SEO.
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