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Can a copywriter write anything? â€‹â€‹

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​In my experience copywriters fall broadly into two categories, journalists and marketing experts. I'm the second. I've worked as a marketeer for the likes of GE Capital, Shell and Tesco for decades and I know how to market your product and service. When you work with me, I'll dig into the who/where/how of your goal so that what I write meets your needs and hits the mark. Here's a snapshot of what I can do for your business. It's not an exhaustive summary because at some point, the list becomes too long!​​​​​ Maybe I can write anything. 

Website

Writing a website is more than writing a Home and About page. You want to structure the information so that it's easy for your customers to navigate to the content they need wherever they are in the buying funnel. You need to inform, educate and inspire customers. For SEO you want to make sure you're demonstrating EEAT - Expertise, Experience, Authority in order to build Trust. And you want to avoid overloading customers with information they don't need. I create full web copy and I work with web developers to collaborate on your website. 

'The best copywriter I've ever worked with. By a country mile'

Helen White, Brand Director, BAM

Business Reports

Pulling together business reports requires a writer who can collaborate with all the internal and external contributors, and manage stakeholder sign off. As an example, I've written the impact reports for BAM. The challenge is to take complex information and make it easy for the lay person to read without dumbing down. 

Video Scripting

 

Part of your content plan may well include videos - this is a good idea as I write about in my blog Content Must Engage In 8.25 Seconds or Less.  I bring my experience of writing comedy sketches to my video scripting. The thing with funny sketches is they have to be extremely tightly edited. You can't get in the way of the joke. The same is true for content and social videos. You have to get in, get your message across and get out. If you want an example of what I mean, here's a promotional video I wrote for HATC. 

Blog posts

 

Blogs are an incredible way of demonstrating your experience, expertise, authority and to build trust. These are all the things your customer needs in order to buy from you. They are also all the things Google looks for so essential for SEO. When you pull a blog strategy together, you want to make sure you're focused on exactly those things - if it's not for the customer, why are you writing it? Let's create a meaningful set of blogs that are designed to help your customer choose you. 

Internal Communication

If it's worth saying it's worth saying with clarity and commitment. This is never more true than with your staff and internal customers. But just because you've issued the newsletter doesn't mean  your staff have read it. I was responsible for internal communication across the entire Shell UK retail network. Every promotion relied on staff understanding and delivering it - so I know the difference getting it right makes. Let's work out how your staff engage with company updates and make sure they are hearing and acting on what you're sharing. 

Jude is not only a brilliant copywriter but is also a pleasure to work with. She brought her experience of marketing, writing and brands together to help us create our brand tone of voice. And has evolved with us as the brand has evolved. She is a brilliant wordsmith who delights in creating exactly the right communication. I couldn't recommend her highly enough.

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Helen White, Brand and Product Director. BAM

Brand tone of voice

Tone of voice is simply how you translate your brand to the page. How do you want to come across to your customer? Warm and witty? Informed and professional? I'll work with you to create a voice for all your communications that engages your customer. And, if you need it, I'll train your communications team to use the new tone of voice in all they do. 

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