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Content Must Engage In 8.25 Seconds or Less: Strategies to Make Every Second Count

STAT TIME. Adults spend on average 6.5 hours on the internet every day. And they have an attention span of 8.25 seconds. It's a huge opportunity to connect, but you've got to nail it right off the bat. Call me weird, but the harder it gets, the more fun it is.


How do we nail it right off the bat? Let’s break this fun down into five even more fun activities.


1 You cannot sell to a customer who isn’t ready to buy, but you can help them and persuade them.


Customers go through a buying funnel, a process:

·       Aware they have a problem, start researching.

·       Interested in solutions that fit their particular needs

·       Desire for a solution based on emotional belief that it will make their life better

·       Action, they’re ready to buy.  

 

Your job is to help customers get so clear on their problem that they can buy from you.

 

Every stage of this funnel is your opportunity to help them. Inform them at the research stage. Educate them at the solutions phase.  Inspire them at the purchasing stage.


Think about form. Your customer will seek different types of information. When they’re researching, maybe run a fun and fact-filled webinar to draw people in. At the purchasing stage, inspire them to trust you with case studies and testimonials.


This needs a whole lot more detail which is why I have a blog dedicated to this: You can’t sell to a customer who isn’t ready to buy.


2. Talk pain points.

It’s not about what you do or how you do it. It’s about how you fix your customers’ pain points.


Focus on your customer always.


It would be remiss of me not to point out here that if your pain point is getting your content strategy right, I can help. This entire blog is to help you at the research stage.


3. Be where your audience is.

It’s not just about what you say but where you say it. Where do your customers do their research? Social media is incredibly powerful but if your customers turn to their professional bodies for advice, that’s where you need to be.


You found this blog. Maybe you found my website through a google search and my SEO. Maybe you saw a post on LinkedIn. Maybe I met you at a networking event and now you’re checking out if I’m the real deal. The point is, you’re my potential customer, and when you came looking for help, I made sure you found me.


But you’re researching, not buying yet. I just might demonstrate to you that you need me in this blog. Or you might want to do a bit more research. Maybe you're considering going DIY. That's why I offer FREE RESOURCES.


4. It’s so hard to find people. Don’t lose them now they’re here.

AI is fine for what it’s fine at - structure, ideas, first drafts. But humans are really good at spotting authenticity (and so is google). If your blog is auto-generated, they will switch off. After all, if you haven’t read your blog, why should they? This is a HUGE RISK. If you’ve got your customer engaging with you, please don’t lose them because you didn’t review your AI generated blog with human eyes. It’s so hard to find people. Don’t lose them once you’ve got them.


Of course I would say all this, I’m a writer. But it’s also true. Please read on. I wrote all of this myself.


5. Understand the trends and build a diverse strategy

This is a bit of a research job or ask an expert to find out where you should be giving your focus. 2025 sees long form content (white papers, ebooks) lose traction. Interactivity and brevity is winning.  Think short videos, short (1000 word) blogs and podcasts. But every customer is different, so build a diverse strategy that offers what your customer needs at every stage of the buying funnel. I use the word ‘build’ deliberately. You’ll go mad trying to do everything at once. Layer it on.



6. Keep it fresh

You’ve created compelling content that you promote relentlessly. Again, don’t lose people because it’s no longer relevant. That ‘2025’ in the paragraph above needs to change in 2026 to 2026. And I’ll need to review the advice too. Contact me here to tell me I haven’t done it, and I’ll buy you a coffee.






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