SEO. It's not rocket science.

If I had a penny for every time someone asked me if I write SEO friendly copy, I’d have spent even more money on chocolate. SEO is the holy grail for many businesses. And copy matters. But so do a lot of other things. Here’s what you need to get right with your copy and with everything else too. Your keywords. Do you know your keywords? Google’s keyword tool or the word tracker website are a good place to see what people look for. Keywords split into two categories: Short tail: these are really generic keywords like ‘restaurant’. It’s unlikely you’ll rank highly on this even if you are a really great restaurant. Long tail: these are more specific like ‘Italian restaurants in Wimbledon’. Fewe

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