How to make myself unpopular (aka Can you outsource your social media?)

I’m going to make myself unpopular by not giving you the answer you’re looking for. But don’t worry, I’ll make up for it all with a really good alternative. Can you outsource your social media? Yes. Ish. You can certainly have someone create the posts and do the scheduling. But the most important bit is the strategic thinking. And you can’t outsource that. Social media (and for that matter email marketing, newsletter creation, blogging and advertising) is about creating a relationship with your customer that convinces them over time of the benefits of buying from you. You can’t build that relationship if you don’t understand the company and the idea behind it; the brand; the customer and the

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