Maximise the promise and minimise the pitfalls of AI.
Love it. Hate it. Haven’t got your head around it? Yeah, snap. Except for Chat GPT. That’s a no-brainer. It just writes you a whole blog. Just like that. But there are pitfalls. Yes, yes, I’m a writer and content creator - you’d expect that from me. But if you manage the pitfalls, I believe AI can still be an incredible resource. Let’s start by recapping on why we create content in the first place: we want good SEO, GEO (Generative Engine Optimisation and AEO (Answer Engine O
